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Everyone has heard of brands like Walmart, Wendy’s, and Home Depot. These companies built up branding for years to become household names. However, smaller companies also benefit from branding. In fact, smaller businesses need more branding to get noticed against larger competitors.
According to marketing studies, branding can increase revenue by 23% on average. A noticeable brand promotes trust and reliability and makes potential customers feel secure using the business.
of consumers must trust a brand before purchasing
views make what people see memorable
views create a conversion
It’s a misconception that small businesses can’t have a branding campaign. The myth is that it’s too complicated, too expensive, or that good products and services will bring customers by “word of mouth.” None of that is true.
Branding requires a clear message given consistently. It can involve marketing skills, which is a good reason to hire Rank Secure for your business branding needs. Our dedicated team can stay on top of your message, ensure your website places high in search engines, and ensure potential buyers recognize your name.
Business owners should know the branding basics either to do it themselves or to ensure their desires are fulfilled by a marketing company.
Create your guidelines for branding. This is related to your ethics as well as your vision.
Create a unified visual of your message. It will need to be used across all platforms and mediums.
Develop your business personality. Your business should be seen a certain way so you should decide how that should look and feel.
Message consistently. It takes at least 10 times for a message to become memorable and 20 to amount to a conversion.
Build on high-quality content. Anything you do from blogs to television and radio ads should be interesting, informative, and memorable. It should also be free of mistakes and be accurate.
Every business owner should research their brand as it is now to see what others are seeing. You should look it up online with both the business name and common keywords to see what your audience sees. Identifying competitors is equally as important. It's good to know how they are branding themselves so you will know how to set your business apart. Find the niches they aren't using and target those.
Colour choices for logos, the website, and other features are key. These will be the colors used in every ad, on every pamphlet, and in all marketing. Be aware that colours all mean different things psychologically so you can't just pick your favourite colour. Pink is great for a candy shop but is terrible for a restaurant. Blue is great for an electronics business but doesn't do well for a motorcycle business. Do your research.
Branding is a cornerstone of getting noticed and that helps all businesses. It creates an identity for your business and gives it a type of personality that consumers understand and relate to. It makes it more memorable, which builds trust among the public. Brand recognition encourages purchasing.
Branding helps create pride among employees and in the community. It shows others the value of your company and showcases its core values. Branding isn’t the same as advertising but it supports advertising with a consistent message. Advertising centers around that message and the established visuals. Branding is the foundation for advertising and all marketing efforts.
We understand business owners often don't have the time or skills to get their branding up to a level to increase their revenue. Rank Secure has been doing it for more than 20 years so we know how to get results in a reasonable time frame.
Our team will work with you to come up with branding that matches your business' core values, mission, and goals. We can do the work to keep it consistent and visible to consumers so you can spend your time doing what you do best - serving customers and running your business.
You will be busier in the future anyway because our branding strategy results in more customers, more sales, and more positive recognition for your business!
While most think branding is too expensive for a small business, Rank Secure works with small businesses to set plans in motion that meet their goals and budgets. We are scalable and will grow your plan as your business grows and your needs change.
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Attract, impress, and convert more leads online and get results with Rank Secure.