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Business buzzwords can be confusing even to smart business owners who keep up with trends. Conversion rate optimization is one of those phrases that recreates some confusion. It’s best to break down the phrases to understand how CRO works and how you can improve it for your business.
A conversion rate is created when you compare the number of visitors taking action while on your website compared to those who do nothing while on the site. This is changed to a percentage to reflect how many visitors take an action. The percentage is your conversion rate.
Most people think of a conversion is buying a product or service but it goes beyond that. Conversion rates include those committing to any action including filling out a contact form, subscribing to a newsletter, providing an email, calling the company, or following the company on social media. Conversion rate optimization is enhancing the website or app to increase the number of visitors taking an action, improving the conversion rate.
CRO increases the amount customers spend.
CRO data helps you create new, effective marketing strategies.
It helps you connect to your audience.
It helps you improve user experience and the site design.
A key component of developing a CRO strategy is data. CRO optimization typically includes data to help business owners make key decisions regarding marketing, keywords, and messaging. Data includes information on where your visitors come from whether it’s organic, paid ads, or social media. It includes details about your audience including gender, age, and even detailed things like income bracket and past purchases depending on your data program. All of this helps you tailor your program to target specific groups of people as your customers.
A key data point is information about when a visitor drops off your website. That can indicate a feature that needs tweaking to encourage them to stay. Another data point is how many add to their carts, if it’s an e-commerce site, but don’t complete the purchase. This is a problem with sales conversion that needs to be overcome. CRO includes both creative and technical aspects of your website. Great images, excellent content, and keywords with hyperlinks can help with CRO. Technical aspects like uploading quickly, the ability to get quick answers to questions, and moving easily from one part of the site to another equally help with CRO. A business owner must focus on both to improve CRO.
AI imaging for striking covers
AI to brainstorm ideas for blogs or content
AI for customer service
AI for data collection to give you a better picture of your site's visitors and actions
You can improve conversion rate optimization by running A/B tests to see what works. Business owners should prioritize improving landing pages because that is the first page visitors see. Another way to improve CRO is to optimize your e-commerce sites, especially at checkout
Programs have a forgotten cart feature notifying visitors they have items they haven't bought yet in their cart. Other software can remind purchases or visitors of what they have purchased or liked in the past whenever those items are on sale.
One of the first steps to improve CRO is to have your website audited. Rank Secure offers a free audit for business websites where our professionals will find your site's strengths and weaknesses. We create a plan that improves your site's performance and creative aspects that will give you a higher CRO over time.
CRO is a part of an overall plan that includes SEO and page ranking. Rank Secure does that too and using one marketing company for all your needs ensures every part of your marketing works together to achieve the best results in conversions, sales, and revenue.
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