PPC Is a Stable Marketing Approach

Pay-per-click (PPC) has been around for a long time and is one of the first types of marketing many business people do first. It’s easy to understand and PPC has the added advantage that you only pay for results, which are the clicks on the ads. Non-working online ads that sit there and cost nothing show you they must be revamped.

PPC has another advantage. You can set your daily budget with it so you are never hit with a large unexpected bill at the end of the month. Your ad stops running once your budget for the day is reached. That is helpful to many business owners who are on strict marketing budgets or worry about overspending.

Disadvantages of PPC

For all the advantages that PPC has, there are disadvantages.
Advanced PPC Audit

First, it's not an aggressive sales approach. You have to wait for someone to click to try to convert them.

Advanced PPC Audit

Second, PPC may not translate to revenue as many who click on the ad may not result in conversions.

Advanced PPC Audit

The secret to using PPC is to make the best use of the clicks you get so that the majority of them turn into conversions.

Get the Most Out of PPC

So how many do turn into conversions? What can you realistically expect?
PPC advertising how a relatively low rate of conversions with an average 2.35% rate. You can calculate your website PPC rate by dividing the conversion number by the number of clicks and then multiply by 100. For instance, 10 clicks and 2 conversions amount to a 20% conversion rate.
Comprehensive PPC Audit
A solid conversion rate for any business would be 10% or more, although most marketers consider anything over 2% a success. Google Ads has an average conversion rate of 3.75% so it may seem impossible to reach the 10% threshold. It’s not if you know how to improve your conversion rate.

Improving Conversion Rate

SEO

We are among the few SEO companies offering services to small businesses and the self-employed. We do it because we love to propel their business with high-quality products and services that previously had only been available to wealthier clients. Our mission is to provide smaller companies with strict budgets with the same quality of services that major brands have used for years.

02 icon

Rank Secure has the same professionalism as a large company with the personal service of a boutique shop. Our team of experts in web design, SEO, and coding ensures our clients get the best services. Yet, we start with a personal consult with each client to find their business's individual needs. They are included in the conversation and plans.

Why Perform a PPC Audit?

Professional PPC Audit

A PPC audit looks deeply into your PPC account to find out its strengths and weaknesses. It looks at its short and long-term performance and highlights ways to improve it to get more clicks and better conversion rates.

Rank Secure does a thorough PPC audit and develops recommendations to increase clicks but also conversions. After all, you don’t want people to just click but also to buy, contact you, email, or subscribe.
PPC Performance Analysis

Our professional team walks you through the recommendations and implements them. We continue to monitor performance, tweaking the PPC ad and your website along the way to get the most out of every ad. We combine PPC with other skills like SEO and branding so that your website is ranked high in search engines.

Most of all, Rank Secure uses ethical approaches to PPC. We don’t believe in clickbait. That hurts businesses over time because it affects their reputation. Our team wants your business to get solid leads and high-paying customers. We can help you meet your PPC goals and put more money in your business bank account.

Try Us!

Try our free website audit to see where you stand and what can be done to increase your online visibility. We can look at your PPC to show you where improvements can be made and offer you a free consultation to get your business where you always dreamed it would be.
Call Us Today
416-826-4440

We will not, in any circumstances, share your personal information with other individuals or organizations without your permission, including public organizations, corporations or individuals, except when applicable by law.

Canonical tag management
Structured data implementation

Toll Free

1-888-618-0321

Get SEO Analisys  for free!

Attract, impress, and convert more leads online and get results with Rank Secure.

Call Now Button