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Websites are highly technical enterprises. Today, many people build their own with the one-click, drag-and-drop versions and don’t understand much about the “back end” or coding part of the site. However, many things can happen in the backend that prevents your site from getting ranked highly by search engines.
A technical SEO audit check to ensure best practices for search optimization are being followed increases the chances of your site getting a better ranking. It checks your website’s SEO performance and overall health to enable search engine crawlers to discover your site, properly index it, and rank it well so you are better seen.
Getting a higher ranking is important to your business being found by potential customers. More than 90 percent of people start researching online when they want to buy something and most of those stay on the first search page. Of that group, the majority call or click on businesses that are at the top of the page. That is the dream spot that every business wants. Technical SEO audits can help get your business there.
These audits also improve your website performance and help with user experience. Both of those are crucial to conversions.
38% of website visitors stop interacting when the website or app functions improperly or is poorly designed
88% of online consumers refuse to return to a website when they've had a bad user experience
Conversion rates can rise by as much as 200% with a better design to enhance user experience
It is proven that many user experience problems are related to SEO technical issues. Finding out the exact spots where problems are occurring and fixing them can make your website feel like a completely different site with everything performing at the top level.
The key aspects of an audit are checking your site’s crawability and indexability, or how easy it is for search engine bots to go over your webpages to index and rank them. The bots check for many things but technical problems can prevent them from doing what they are designed to do. A technical SEO audit uncovers hidden problems.
It is proven that many user experience problems are related to SEO technical issues. Finding out the exact spots where problems are occurring and fixing them can make your website feel like a completely different site with everything performing at the top level.
The key aspects of an audit are checking your site’s crawability and indexability, or how easy it is for search engine bots to go over your webpages to index and rank them. The bots check for many things but technical problems can prevent them from doing what they are designed to do. A technical SEO audit uncovers hidden problems.
Internal linking issues where a link points to another page on your website can be flawed or incorrect.
Incorrect site architecture is another common issue. Website pages should be logical and flow using links. Its architecture is how this is set up and functions together. It should be well organized, and easy to navigate and maintain.
Site speed is a critical ranking factor. Slower speeds or excessive downtimes hurt ranking.
Duplicate content issues are a common problem because website builders are trying to meet a copy quote. This hurts even if the two versions aren't exactly the same. It could lead to the online search engine displaying an inaccurate page.
A technical SEO audit should be done by someone with experience. They know what to look for and, more importantly, how to fix these problems. It may involve some coding or other work that most people aren’t familiar with when they work with their website.
You want someone with high ethical standards to ensure they only use white hat best practices. Many claim to get quick results – and they will – but it is likely through unethical means. That will eventually penalize you with Google and other search engines.
We will not, in any circumstances, share your personal information with other individuals or organizations without your permission, including public organizations, corporations or individuals, except when applicable by law.
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