Travel Agency
SEO Marketing

Travel agencies perform a great service to those wanting to see new places but a lot has changed. Some people don’t think about travel agencies with all the online travel sites today. Travel agency SEO from Rank Secure can show them all the benefits they are missing.

Steps to Improve Your Travel Agency SEO

Do you have a reputable travel agency but are failing to turn up in Google searches? This is a common problem amongst small business owners, but one that can be easily fixed. If you take the time to follow Google’s guidelines to help them understand a bit more about your business, you’ll have an online presence in no time. Outlined below are seven tips to help drive online traffic to your agency.
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Identify any immediate issues

Be aware that not all web designers understand the basics of SEO. A few mistakes during development could prevent you from appearing in search engines.

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Understand your analytics

This is perhaps the most underutilized SEO tactic among SMEs and I’m yet to deal with anyone in the travel industry who gives their analytics the attention it deserves.

Google wants to provide users with the best possible search result in the fastest time possible. Your site’s analytics tell you how your visitors find you, which pages they browse, and how long they spend on each page. Interpreting this information will help you understand what your users want. If you can provide this, they will spend a decent amount of time on your site and you will rank higher in Google search results.

Why Does My Travel Agency Need SEO?

Travel agencies face competition from travelers thinking they can plan everything themselves. SEO can change travelers’ perception that travel agencies are an unnecessary luxury to an essential aid in planning trips. 
SEO for Travel Agencies

Tips for Establishing an Effective SEO Initiative

Becoming an authority figure in your industry, with your products, and services will help your travel agency website rank higher. Giving away helpful tips and information for free is one way to gain credibility as an authority. That involves helping people solve small problems and helping them connect with you with a blog or video. You can use social media the same way to help tips and answer questions. 
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Make Your Website Make Sense

Your travel agency website should relate to different aspects of your travel agency. Keep it on point so those visiting can focus on your products and services. Navigation on your site needs to be logical and easy to manage. 

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Consider Paid Advertising

The Internet has many free tools that can help marketing but you should also consider paid advertising. Paid advertising can get your travel agency placed in front of potential customers and expand your reach. 

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User Reviews

Customer reviews are highly valuable because people trust them. They also show search engine web crawlers that you are a legitimate travel agency offering valuable services and products. Good customer reviews help your website place higher in searches. 

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Consider Help

Some aspects of digital marketing are complicated and many travel agency owners don't have the knowledge or time to handle it all. Rank Secure helps you meet all your travel agency goals and dreams with online marketing.

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There are a few key benefits of encouraging customer reviews:

If you’re not producing regular content, you are way behind the eight ball. Quality content which is useful to your users is an important part of your SEO strategy. Not every person will head straight to a travel agency to book a holiday. They will research where they want to go when they want to go, what they want to do and how much they will need, long before they contact you. So your strategy should be to produce the content that they find to answer these questions.

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We service Toronto, the GTA, including Mississauga, Brampton, Scarborough, Vaughan, Richmond Hill, Newmarket and we also focus in the southern Ontario region as well. With over 18 years of providing SEO services and our proven track record, you will be happy to go with a company as experienced as Rank Secure.
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